Hey,

Designer.

Imagine being able to do design for a living, while earning enough money to pay the bills, travel, and live the life you love.

Sound like something you want? You’ve come to the right place.

This is the designer playbook.

A little business side-project I started when I realised how much help I can give to people I used to be just like.

I’m Taylor (Tay), I’m 28, and I run a successful full-time graphic design business called Origami Graphics.

I remember the exact moment I decided to start it. I was in Sydney, dreading going back to work at a golf club reception desk after the weekend and wondered if that one-off pub design job I’d just been asked to do could actually become a Thing.

(It became a Thing.)

Fast forward five years and a lot of work, and here we are. I’m stoked to not only be able to call my life’s passion my livelihood, but be able to use that livelihood to be a full-time breadwinner and fund adventures around the world. And I’ve decided it’s time to help you get there, too.

The Playbook is a sweet little annex to my main website where I sell designer resources, for designers, by another designer. Cause I’ve got enough experience now to know what works, and I know not everyone wants to be scaling into an agency and hiring staff for growth. That’s right – this is for freelancers who want to stay freelancers!

Warning – all my products may contain a *sprinkle* of coarse language, as it’s who I am as a person. lol

Are you one of these people?

#1: The stressed-out designer who’s hit an income ceiling and isn’t getting paid proportionally to their effort.

#2: The designer-at-heart who’s stuck in an office job that is Not It.

#3: The student who’s wondering if they can bounce straight out of graduation into freelancing and succeed. (That was me!)

#4: The mum or dad who’s wondering if they can support their family with their passion instead of their day job.

If you answered yes,

then the Designer Playbook was made specifically for you.

Get me the goods!

Here's what's on offer right now.

Resource #1

6-Figure Freelancer: How to Make 100k+ as a Graphic Designer

This is it. This 7000-word eBook contains all the secrets I’ve used to take my graphic design business Origami Graphics from a university side-gig, to a business which made 6 figures revenue in 2023-24 (while backpacking through Europe!)

And without hiring a single staff member 🙂

What's In It:

8 lessons about how to hit 6 figures, broken into 8 chapters.
6 digitally-fillable worksheets to help you consolidate and practice your ideas.
Heaps of useful guides and strategies about how I started my business, and grew it from $0k months into $10k+ months.
50 pages of goodies, including knowledge I’ve never shared anywhere else.

The Contents

Are You Sure?
+ Pre-Read Check and My Why’s Worksheet
Lesson 1: What You Make Isn’t What You Take Home
+ Lesson 1 Worksheet: Calculating Your Expenses
Lesson 2: Excel and Xero are Your New Best Friends
+ How to Track Your Numbers
Lesson 3: The Early Bird Gets The Cash
+ Lesson 3 Worksheet: Figuring Out Your Hourly Rate
Lesson 4: Getting The Engine Started
+ Lesson 4 Worksheet: Marketing
Lesson 5: Rethink Your Relationship With Money
+ Lesson 5 Worksheet: 5-Year Plan
Lesson 6: From $0 Months to $10k Months
+ Lesson 6 Worksheet: Scaling Your Biz
Lesson 7: What You Can Learn From That One Annoying Friend
+ Lesson 7 Worksheet: Confidence
Lesson 8: When This All Might Have To Take A Back Seat
One Last Thing: My Favourite Mantras
3 x blank Notes pages for you to write or calculate whatever you like

AUD $129.00

Or 4 payments of $32.25 with PayPal Pay-In-4 – select at checkout.

A no-brainer when it can help you make $100,000! That’s a *checks calc* 59200% Return on Investment MINIMUM every year once you’ve hit your goal.

Hold up. Can I just say-

That eBook up there ^

is my flagship product and I guarantee it’s going to work for you. You will make six figures. If, and it’s a big if,

You’re qualified and/or talented at design, and you put the work in and implement what you learn, consistently, most days,

on a 4-6 year basis.

Are you serious enough about this? Have a think about it before you buy.

Resource #2

99 Copy and Paste Prompts to Help Solve Literally Any Graphic Design Problem

You come across a few problems over the course of a design career. This book is here to help solve a few of them.

What's In It:

99 copy-and-paste prompts ready to go
Each scenario broken up into three response types: Casual, Formal, and Firm

The Sections:

General Process

Invoicing for Deposit
Starting a Project
Sending Over Concepts
Helping an Indecisive Client

Project Problems

Turning someone away due to low budget
Turning someone away because you’re not the right fit

Turning someone away because you’re too busy
Letting go of a client
Responding to being let go of yourself
Managing scope creep
Managing lagging deadlines
Chasing up invoices
Unpaid invoices
When a client refuses to pay
When a client asks for an extension (answer: yes)
When a client asks for an extension (answer: no)

Saying no to an unreasonable request
When a client’s request is illegal

Cancellations

Cancelling a project due to illness
Cancelling a project due to disagreement or violation
Responding to a client’s project cancellation

Reviews

Responding to a good review
Responding to a bad review
Responding to a so-so or confusing review
Asking clients to leave reviews

Structural Changes

Raising prices
Charging tax for the first time
Going away for the holidays
Going on maternity or parental leave
Going away due to a disaster or bereavement
Closing your business down permanently

Other Designers

You need files from someone’s old designer
Someone else has copied your work

AUD $99.00

Or 4 payments of $24.75 with PayPal Pay-In-4 – select at checkout

That’s $1 per prompt *chefs kiss*

Resource #3

The Complete Client Marketing Checklist

Because by FAR the #1 question I get asked is “how do you get clients?”.

What's In It:

Over 100 actionable items to bring more paying clients into your business.
“My Ideal Client” definition page for you to plan and target your ideal design client from the outset.
Divided into 8 sections by marketing channel so you can pick and prioritise.
Each section broken up into easier, doable, non-intimidating subtasks.

AUD $19.00

Or 4 payments of $4.75 with PayPal Pay-In-4 – select at checkout.

Resource #3

The Complete Client Marketing Checklist

Your tool to actually getting success and sales for your business on social media.

What's In It:

From the Armchair: Putting the foundations down for success
In the Driver’s Seat: How to plan, manage and execute great content that gets results
In the Wilderness: How you need to interact in the app to get more followers
From the Bunker: Using paid ads and Pixels to boost your performance

$49.00

Or 4 payments of $12.25 with PayPal Pay-In-4 – select at checkout.

What else?

You can grab a bunch of freebies here!

(…including my Get Started Freelancing eBook, a pack of 30 Design Affirmations, my Social Media Content Planner, and my sample Terms and Conditions.)

And if you want to follow me, then…